Packard officials felt that the larger Studebaker dealership network and the aforementioned “Packard badge on Studebaker built cars” would sell. It was not to be, however.

Packard officials felt that the larger Studebaker dealership network and the aforementioned “Packard badge on Studebaker built cars” would sell. It was not to be, however.

Studebaker/Packard had heavily invested in diversification through the 1950s and owned the Paxton supercharger company, so it offered an incredible 300-horsepower supercharged version of the Avanti.

I do know that the Packard failed when Studebaker joined forces with them but I’d like your opinion on this merger and also some Packard and Studebaker memories, good and bad.

In 1957, Studebaker eliminated the Packard engines, relying on a supercharged 289-cubic-inch V-8 to arrive at the same 275 horses as the 352 Packard.

Packard believed they could take advantage of Studebaker's large network of dealers to improve sales. Studebaker believed Packard's cash flow might be able to save the company.

1958 would be the last year for Packard. Once one of America’s leading producers of luxury automobiles, Packard’s fortunes ...

Even though the Packard engine was discontinued in 1957, the Golden Hawk remained just as powerful thanks to a supercharged 289-cubic-inch Studebaker V8. But the first-year Packard-powered version ...

In 1957, Studebaker eliminated the Packard engines, relying on a supercharged 289-cubic-inch V-8 to arrive at the same 275 horses as the 352 Packard. ...