For example, Walgreens whitening toothpaste, sold at $1.99, is positioned directly against P&G's Crest whitening toothpaste with a "You Save $1.00" shelf sign. In contrast, the new positioning of ...

For example, Walmart's most affordable line of store-brand products is named Great Value. You might have even heard of a store-brand item as a so-called "knock off," "dupe," or "copycat." ...