Starbucks defied union strikes, reporting strong Q1 sales and record loyalty program growth, attributed to CEO Brian Niccol's "Back to Starbucks" plan.

Starbucks is staying in Seattle even as the coffee giant plans to open a corporate office in Nashville later this year as part of expanding its operations in the Southeast. That means some jobs in Seattle connected to direct and indirect sourcing operations will be relocated to Tennessee,

Some analysts say Starbucks lost focus on its core customer experience during its rapid expansion, failing to prioritize the loyal consumers who made it an iconic brand. "In trying to scale faster,

Starbucks is bringing back comfy chairs and new ceramic mugs to over 1,000 locations as part of its 'Back to Starbucks' plan.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: customers earned stars based on payment type,

Starbucks' comeback is gaining momentum, with the company posting its first comparable transaction growth in the US in eight quarters on Wednesday — but reversing slumping sales was just phase one. Now, leadership says it's time to begin a new chapter.

Starbucks changed the game, but even giants fall. With a back-to-basics strategy and a determined CEO, the trailblazing chain is seeing a comeback.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a spa discounting Botox treatments,