As part of Starbucks’s reset, CEO Brian Niccol, former CEO of Chipotle and Taco Bell, is attempting to reestablish it as a ...

Starbucks (NASDAQ: SBUX) is in turnaround, and 2026 is forecast to be a pivotal year. CEO Brian Niccol's efforts are bearing ...

CEO Brian Niccol, hired last year from Chipotle to revive Starbucks, no longer wants its stores to be right next to each other. Starbucks is closing roughly 400 stores nationwide that are concentrated ...

Starbucks doesn’t want to be on every street corner anymore”. The latter, previously inconceivable when it comes to a brand ...

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the "barista connection" is key to the brand's recovery.

In early January 2026, Starbucks was reinstated into Disney’s 2026 Disney Dining Plan and expanded brand partnerships, ...

The shift towards remote work has significantly altered consumer behavior, particularly in urban environments where Starbucks has traditionally thrived. Many coffee lovers who once frequented their ...

An iconic coffee chain has closed 400 locations as part of a change in strategy, according to a new report.

Starbucks, once a ubiquitous presence on the streets of major cities like New York and Los Angeles, is now taking a step back from its aggressive expansion strategy. This shift marks a significant ...

As competition heats up, Dunkin' rolls out a surprising menu strategy inspired by Starbucks and shifting consumer trends.

Starbucks Corp. (NASDAQ: SBUX) reported mediocre quarterly results. It provided little evidence that its turnaround strategy was taking hold. Are you ahead, or behind on retirement? SmartAsset’s free ...

The campaign’s message is clear: “a protein snack deserves a protein drink”. This formula allowed Starbucks to tap into two ...