With the planet turning hotter and long-distance trail races getting more popular, Nike identified a need for clothing that ...

After construction photos of the Buffalo Bills' new stadium with its snow-melting system attracted readers' attention on ...

The role of sports in marketing is certainly nothing new. The sports sponsorship market is expected to reach $115 billion in ...

AI researchers are netting money fit for the NBA. "TBPN," a tech show, makes sense of the eye-popping offers by interviewing ...

Smartan.ai is transforming how athletes train, perform, and recover using camera‑based analytics and real‑time feedback.

In the eighth and final episode of the first season of SBJ Inside the Industry, we explore how technology is transforming sports -- from predictive AI and digital athletes to immersive fan experiences ...

The Movement Science Lab uses 3D motion capture to analyze movement and prevent sports injuries in young athletes.

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Sports broadcasting is undergoing a profound transformation. Evolving audience expectations and technological advancements are making immersive, accessible, and personalized audio the new benchmark ...

The creators of TEDSports Indianapolis explained why they chose the city, the impact of sports storytelling and their hopes for the program.

Lewis Smithingham of the Monks media consultancy discussed how rapid evolution in the cloud and other technology is changing sports broadcasting.