Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for ...

This example uses artificial data containing two clusters. One cluster is from a circular bivariate normal distribution. The other is a ring-shaped cluster that completely surrounds the first cluster.

On voting day SA should look at the leadership qualities exemplified by He who is ranked “Number One” on the list of the most significant figures in history, says Vusi Kweyama.

Low-powered studies lead to overestimates of effect size and low reproducibility of results. In this Analysis article, Munafò and colleagues show that the average statistical power of studies in ...