The timing aligns with an undeniable travel trend: the explosion of kid-free, adults-only vacations. Virgin says demand for ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

See why American Airlines no longer offers miles for basic economy fares. Upgrade now to keep earning rewards!

Loyalty to airlines used to feel like a trade secret. You were aware of which lounge had the quietest areas for emails and ...

Sponsorship spending in the sports industry reached $8.3b in 2024 The sports industry is adapting to evolving fan expectations with loyalty programmes that emphasise personalisation and innovative ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...