Private-label marketing gets you shelf space, but that doesn't mean the product will be supported by an advertising campaign. Your product needs to "sell itself" on the store shelf to do well in a ...

Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220 ...

Your company gains a higher profit margin by selling private label products than by reselling products from other brands or by selling white label products (that are made from other brands but branded ...

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

Grocers that almost exclusively sell their own store brands ... retailers ask them to start manufacturing competing private-label products, but refusing also comes with the risk of damaging ...

It created more “private label” products, from its AmazonBasics line to brands for fashion and furniture, that are in-house versions of things others sell on the site. It struck deals with ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

Other surveys point out the growing trend for consumers to increase their purchasing of private label products at the food market. Some 55% of grocery shoppers bought more private brand goods in ...

Aldi and Lidl, Germany-based value grocery chains specializing in private-label products, expanded rapidly ... will have some overlap in aisles that sell Great Value, it’s intended to serve ...

Despite this, packaged food is very competitive, and private label even more so. Even though some of TreeHouse’s products sell at retailers with strong private labels (Costco’s Kirkland ...