Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

In 1998, Google was just getting started, and I was building one of the first digital agencies focused solely on search engine optimization (SEO). Back then, SEO was a new language, and I helped write ...

For more than two decades, Google has been the default gateway to the internet. Now, with the rise of ChatGPT and other AI search tools, financial advisors and their marketing partners are rethinking ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Recognition cites Botify’s strength in technical SEO capabilities, excellent automation and vision, which balances SEO’s need for speed with SEO’s AI-integrated future NEW YORK--(BUSINESS ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...