Hyundai’s new offering is targeted at the upwardly mobile car buyers First it was Santro. Then it got renamed as Santro Zip Drive. After a while, Santro Zip Drive got replaced by Santro Zip Plus. And ...
In a bid to woo car buyers across the nation, Hyundai Motor India Ltd (HMIL) is chalking out an aggressive marketing mix which includes, mass media advertising, ground promotions and marketing tie-ups ...
In the late 1990s, India's car market was firmly under the thumb of Maruti Suzuki, a brand synonymous with affordable motoring that dominated the Indian market. The Maruti 800, a boxy, no-frills ...
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