The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

This detailed sample PowerPoint presentation covers situation review, market demographics, strategic positioning, corporate objectives, marketing objectives, sales objectives, and all of the programs ...

How should my online marketing plan be different to my general marketing plan? Or should there be no difference? First we need to take a big step back and recognise that any marketing plan should ...

As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

Advertising and promotions are not the tail that wag the dog in sales campaigns and should only be developed after you've finished the rest of your marketing planning. Creating a business plan for ...

Create a marketing plan that produces the results of an expensive marketing consultant without the hefty cost by following the lessons and advice in The Marketing Plan Handbook. Successful marketing ...

Every real estate professional needs to embrace the potential of online marketing in the fast-paced, digital world. Developing a strong Internet marketing plan is not simply a nice to have, it is a ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Opinions expressed by Entrepreneur contributors are their own. Knowing your target customer is the single most important job of any marketer, and it’s a job that never ends. While it’s something you ...