The 2026 market study found consumers expect more video from brands, including advanced video that’s personalized or AI-generated.

A preprint study on large language models found that AI-generated product summaries made readers 32% more likely to say they would buy, even though the same models hallucinated facts roughly 60% of ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

LAS VEGAS, Feb. 03, 2026 (GLOBE NEWSWIRE) -- TransUnion (TRU) reports that consumer intent to purchase vehicles remains strong for 2026, with four in ten U.S. adults planning to buy a car, most within ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with ...

The advertising playbook titled 'The Winning Edge' by JioStar noted that multi-screen ads recorded up to 7x higher purchase ...

Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock retailer options for a single product. The shoppable links allow brands ...