If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

HERZOGENAURACH, Germany — January 12, 2026 — Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand ...

Debuting in nationwide shoe and athletic stores, as well as Puma's official website, the new collaboration features several ...

PUMA teams up with luxury streetwear label Represent to blend premium design with performance edge. PUMA x Represent Just ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

There’s no shortage of possible bidders for Puma, but a sale — if there is to be one — might not come until further down the road. That’s because the focus for the Puma brand might be centered more on ...

Chinese firm Anta Sports reportedly has made an offer to acquire the 29 percent stake owned by Artémis. Founded in 1992, ...

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...

Anta's interest in Puma, which was first reported as early as last November, isn't so surprising. For starters, the company ...

PUMA are wasting no time in 2026, bringing the special sauce straight out of the gate with the first Future drop of the year.