Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

Hip Hop has long been a powerful force that influenced not just music, but also fashion, language, and lifestyle. This influence extends to the advertising world, where classic rap songs have been ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Using emotions for marketing comes with its share of risks. There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

22 December 2007 AMMAN - The Jordan Tourism Board (JTB) is in the midst of extensive promotional campaigns designed to enhance tourist arrivals to the Kingdom by targeting various source markets.JTB ...

Management software company Workfront recently ran a highly-targeted campaign – aimed at engaging with a competitor’s customers – after the rival announced it wouldn’t be investing further in its ...

Marketing campaign management is a set of well-thought-out and performed actions aimed at achieving positive company results. These campaigns turn a business's aims into achievable objectives that ...