Some Kirkland items really are made by big national brands — and in a few cases Costco or the label flat-out says so Because ...

What’s in a name brand? Would a product by any other name not taste as sweet, or as salty, or as rich in mayonnaise-y goodness? Last week, inspired by my resigned sigh at cracking open a new box of ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...

Once you get past the big brand names on Amazon, have you ever noticed those really weird ones that start to pop up instead? Some look like typos. Others like wild mashups of recognizable words that ...

Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business. Product resellers must decide what mix of brand ...

Market research firm BrandSpark International has named the 2021 winners of the BrandSpark Most Trusted Awards (BMTA) for everyday consumer product brands. The winners were selected based on a survey ...