Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...

Consumers don’t mind when companies use misspelled words – think Lyft for “lift” or Froot Loops for “fruit loops” – as their brand names, as long as the alterations aren’t too extreme and the ...

What do you associate with the word “generic?” Do the words “inferior” or “tastes like cardboard” come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...

Some Kirkland items really are made by big national brands — and in a few cases Costco or the label flat-out says so Because Costco slaps the Kirkland label on them, they usually run about 20–35% ...

The FDA has issued warnings for more than 15 ground cinnamon products due to elevated lead levels since 2024. Consumers are advised to check their pantries for the recalled brands and discard them, as ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...