What’s in a name brand? Would a product by any other name not taste as sweet, or as salty, or as rich in mayonnaise-y goodness? Last week, inspired by my resigned sigh at cracking open a new box of ...

Once you get past the big brand names on Amazon, have you ever noticed those really weird ones that start to pop up instead? Some look like typos. Others like wild mashups of recognizable words that ...

Ever thought the perfectly crisp chocolate-chip cookies at Trader Joe's tasted a lot like the ones from Tate's Bake Shop? And that the packaging is, huh, remarkably similar? Maybe that's because the ...