Procter & Gamble (P&G) is sudsing up for a comeback — and this time, the company that invented the daytime drama is courting the digital generation with a fresh idea. The brand is diving into the bite ...

Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the past. The consumer-products giant behind household staples like Tide, Crest and Pampers has been ...

If one of the newest products from consumer-goods giant Procter & Gamble reminds you of something the company made in the 1960s, 70s or 80s, well, there’s good reason. When “Beyond the Gates” debuts ...