Sometimes the best print ads are the simplest. Ads that make the viewer double-take with a smart and striking subversion of a ...

Hyperbole is a facet of advertising in every medium, from print ads and radio spots to TV commercials and promotional websites. Ads that promise to bestow upon the user super strength, blinding-white ...

If you want to know why customers are bolting for the exits, talk to someone like Robert Barrows. He'll offer fine-print examples businesses should follow -- if they want to fail. Barrows, an ad ...