A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards ...

Co-op’s price-match comparisons with Aldi misled consumers, watchdog rules - Aldi said 45 items used by the Co-op for its ...

Co-op stated that all of the products featured in the banner at the top of the Aldi price match landing page were priced matched to the retailer. It added that if any of the items were removed from ...

With after-Christmas sales underway and President’s Day deals just around the corner, it’s easy to buy something only to see it advertised for less a day or two later.

A Co-op website advertising its price-match scheme with Aldi groceries has been ruled misleading because it does not compare similar products.

Aldi issued the Advertising Standards Authority with a lift of 45 items it believed were not suitable for comparison.