Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

View post: Four Roses Bourbon Was Nearly Lost. Now It's Entering a Bold New Era After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports ...

Powerade is powering up a new campaign, representing a switch in tone, in time for March Madness. Called “Some Kind of Power,” the campaign, from Wieden + Kennedy Portland, is kicking off today, ...