Creativity is the reason TikTok is often perceived as a harbinger of entertainment and culture trends. It’s also the reason TikTok creators continue to gain influence and grow their following, as they ...
Gap CEO Richard Dickson said its viral campaign during the summer's denim ad wars drove double-digit growth in sales, fueled ...
One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...
LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...
For McDonald’s, agency Wieden+Kennedy could have made sure the brand had its hands firmly on the steering wheel when it decided to celebrate Grimace’s 52nd birthday. The brand made a custom purple ...
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...
As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...
When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: American Eagle, Sydney Sweeney, Beyoncé, Levi (Tear: Getty Images / Sergey Ryumin) When ...
American Eagle Outfitters (NYSE: AEO) has generated a significant amount of buzz with the advertising campaign released on July 23. The ads featuring actress Sydney Sweeney have inspired considerable ...
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