The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...

One of the biggest Christmas traditions for families with small children is moving an elf toy around to new locations each night. Could families have a new plush themed after a popular rapper to move ...

Which are the best Elf on the Shelf accessories? The Elf on the Shelf is a Christmas tradition in which magical Scout Elves help Santa keep his lists of who’s naughty and nice updated every night.

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Ohio entrepreneur Neal Hoffman's Jewish spin on the popular Elf on a Shelf plush toy captivated sharks Lori Greiner and Robert Herjavec and is still going strong. It's been 10 years since Ohio ...

You won’t Fuhgeddaboud being good this Christmas. You’ve heard of Elf on the Shelf, now there’s Guido on a Ledge — a plush doll decked out in a wife-beater tank, shades, slides, sporting facial — and ...