Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads on various mobile platforms — games ...

This article originally appeared on GeeMee's own website. The digital advertising landscape is witnessing a revolutionary shift as playable ads evolve from their gaming origins to become a universal ...

This is a guest post by Ad Quantum Design creative production director Ivan Razmakhov. Gamers today don’t just want to play - they crave experiences that truly resonate with them. In a world where ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

Developers like Lucktastic, a F2P sweepstakes app, play a seemingly never-ending game of balancing quality vs. scale when acquiring users. Increasingly, they’re turning to mobile video and playable ...

Disney is launching new playable advertisements also known as "advergames" on Hulu and ESPN. This ad type lets viewers engage with advertising via remote. According to The Verge, advergames began with ...

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

Actual ad creation requires just hours, with each playable generated from a brand’s pre-approved video or audio creative. “Super League knows how to excite brands about the power of playable media to ...