Learn how to trim down soft plastic lures for better action, improved hook-ups, and more bites. This video demonstrates step-by-step techniques for customizing lures to match local conditions and ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. “I haven’t been able to get out on the boat yet to catch bass with them, but we did ...

Soft plastics are sometimes even more productive than live bait for redfish. Courtesy Z-Man Saltwater fishing lures are versatile, offering nearly unlimited ways to target inshore and offshore species ...

A Ned rig is a near-nothing bait composed of a small soft-plastic lure rigged on a jig head. And yet if you had to coax a bite from a bass anytime, anywhere, a Ned rig might very well be your best bet ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...