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First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

If when the idea of perms—a chemical treatment that utilizes heat to change the texture of hair—comes to mind, you immediately think of the 1980s and 1990s, you're not alone. Celebrities like Brooke ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in theaters nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...