Check out the best logos of all time.) A leaked PDF offers an utterly mind-boggling glimpse into Pepsi's million-dollar ...

‘Back to the classic Pepsi logo, like!’ said @huwbertcumberdale. Todd Kaplan, Pepsi’s chief marketing officer, said the brand’s visual design is part of the drink’s ‘new era’.

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The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...