The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: PepsiCo PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of ...

PepsiCo Foods U.S. is rolling out a brand refresh for Tostitos, moving the tortilla chip and dip line beyond its traditional identity.

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing like what you’d expect from the maker of one of the world’s most recognizable ...

We have always made Tostitos chips starting with whole corn kernels and masa made the traditional way, and now, we’re finally ...