PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how the brand values collaborators who helped build its ...

Objectives: Reposition brand in relevant pop culture, drive consumer engagement and create social conversation around the Pepsi brand – all leading to increased purchase intent among the Pepsi target.

PepsiCo launches a new brand Starry in lemonade/lime carbonated drinks and discontinues its Sierra Mist brand in an attempt to create a direct competitor to Coca-Cola’s Sprite and increase its ...

PURCHASE, NY. — Three-and-half months after unveiling the $1.2 billion deal, PepsiCo, Inc. has wrapped up its acquisition of Mexican-American food and snack brand Siete Foods. The trade name of ...