Struggling to find the right colour palette for your next design project? There's now an AI generator for that. The Pantone ...

Graphic designers, artists, and decorators have been using the Pantone Matching System, the leading standardized color language, to replicate specific shades for production since it was popularized in ...

The Palette Generator marks Pantone's first customer-facing step with generative AI, Solomon said. When selecting a specific ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

Pantone's 2023 color of the year isn't Barbiecore pink – though the color institute knows well how hot pink has taken over the color-sphere over the past several months. The Pantone Color Institute ...

Every year since 2000, the company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of ...

“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

It’s very likely you don’t give a great deal of thought to where the digital colors you use originally came from. Nor, probably, have you wondered who might “own” a particular color, when you picked ...

After living through quite possibly the worst year ever, or as columnist Sally Jenkins quipped last week, “this damn zombie movie,” we look back on a year in which we wrestled with a global pandemic, ...

If you want to use up-to-date versions of Adobe's Creative Cloud apps, you've already been paying subscription fees for years now. And if you want to use Pantone colors inside of Adobe's apps, it's ...