Yahoo Finance

PACSUN'S CO-CREATION MODEL BECOMES A HARVARD BUSINESS SCHOOL CASE STUDY

LOS ANGELES, April 14, 2026 /PRNewswire/ -- Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, enters the Harvard Business School curriculum with "Pacsun: Co-Creating a ...
Marketing Dive

Pacsun spotlights mall culture for denim campaign targeting Gen Z

Pacsun is shining a spotlight on jeans for a fall campaign targeting Gen Z, according to a press release. The effort promotes a new denim collection focused on versatility. “Denim Days” features a ...
Women's Wear Daily

Sweat the Style’s Adrianne Ho Launching Athletic-Inspired Line with PacSun

PACSUN’S NEW WORKOUT: Rather than unveil her new athletic-inspired streetwear line for PacSun with a fashion presentation, Adrianne Ho put editors through the paces Wednesday morning, during a rooftop ...
Retail Dive

Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

NEW YORK — Pacsun was early to jump on TikTok, fast accruing over 2 million followers on an app that has become a crucial means for connecting with the brand’s target audience of 16-to-24-year olds.
Business Wire

PacSun Adopts Census Embedded in SoundCommerce to Combine Intelligent Data Onboarding and Modeling with Universal Data Activation

SAN FRANCISCO--(BUSINESS WIRE)--Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the SoundCommerce Data ...
Yahoo Finance

Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — Pacsun was early to jump on TikTok, fast ...