Lawyers and law firms have been using different kinds of content to reach and engage with clients and prospects since long before "content marketing" was a concept and anyone aspired to be a "thought ...

That’s what Brand Marketers Summit panel moderator Ted McConnell suggested, quipping, “Paid, earned and owned, important, or red herring created by the press?” Chad Maxwell, senior vice ...

When you boil the digital marketing mix down to its simplest form, every marketing team is tasked with defining, aligning and refining opportunities across paid, owned and earned media. Viewing the ...

A business or brand’s success today can be boiled down to three essential ingredients: visibility, engagement, and revenue - i.e., reaching the target audience. While numerous strategies are out there ...