Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

Builds Customer Retention Into The Business Model This initial investment in a membership ensures that buyers will take advantage of services offered, because they will want to maximize their ROI.

"Using our integrated model of consumer behavior, retailers can experiment with different store layouts and product placement schemes by simulating consumers' paths and purchases," the authors ...

Everyone wants to get consumer behavior back to “normal”, but normal is not coming back, if it was ever here.

We propose a dynamic model of consumer behavior under limited self-control, emphasizing the fatiguing nature of self-regulation. The temptation theory is extended in a two-good setting with tempting ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

This paper studies the optimal consumption behavior of individuals who face borrowing limitations that vary stochastically with their income. This framework is motivated by new empirical evidence that ...