While online advertising is still new to many ... If you sell dishes, for example, you might look for sites about entertaining, decorating, homes and gardens, flower arranging or distinctive ...
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...
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