For several years running now, the Onitsuka Tiger Mexico 66 has been central to trends in a way few likely would have predicted. Simple construction and a thin, flat sole betray just how old the ...

Onitsuka’s company branched out into running shoes soon after. The brand runners know and love today took shape in 1977, after Onitsuka merged his business with Jelenk Co., Ltd., and named the new ...

KOBE, Japan -- To give ASICS investors a chance to engage with the company as consumers, the Japanese sporting goods maker is expanding shareholder perks to include online discount vouchers for its ...

The facility will be transformed into a specialised production hub for ASICS' fashion brand, Onitsuka Tiger. Production at the rebranded facility is set to commence in January 2026. The facility plans ...

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When Blue Ribbon Sports (the company that would go on to become Nike) was still distributing sneakers for Onitsuka Tiger (the company that would go on to become Asics), a legal battle between the two ...

The fashion world's trainer obsession feels like it reaches new heights every single day. Who even remembers the days of rocking heels on a daily basis?! Not us... Now, our Insta feeds are filled to ...

Asics held an investor day on July 7 with a focus on Onitsuka Tiger's global expansion strategy. It also reported a 28.4% year-on-year sales increase in Japan for the second quarter of 2025, driven by ...