According to Udiscover Music, “The Joker” wasn’t the first song to get a boost from a Levi’s commercial. Marvin Gaye’s “I Heard It Through the Grapevine” and Percy Sledge’s “When a Man Loves a Woman” ...

At the time, Jefferson Airplane had been together for two years and had broken out with “White Rabbit” and “Somebody to Love” when the jeans company asked them to do a commercial. The band, who wore ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Levi’s jeans have become a staple in ...