Showcases that you can "Just Add Cran™" to any occasion with new holiday ads, limited-edition flavor, and seasonally inspired activities that tap into the transformational power of the cranberry "New ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular tagline ...

I’ll be the first to say: there’s a disconnect between agencies, creativity and the market. We have an incredibly fascinating state of advertising today, where the Madison Avenue-type creative taught ...

Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

New year, new healthy habits: that’s the premise underpinning Ocean Spray’s PURE Cranberry juice out-of-home campaign via independent media consultancy Media Words. Partnering with JCDecaux, the multi ...

The new flavor, which can be enjoyed either hot or cold, will be available nationwide starting this week. What do you picture when you think about the Ocean Spray brand? Whether it’s juice, snacks, or ...

Everyone’s favorite Cranberry juice sipping, Fleetwood Mac singing, skateboarding riding TikTok star Nathan Apodaca — who you might know affectionately as ...

Ocean Spray Cranberries credits a "360 degree" marketing campaign built on a core truth unique to its $1 billion brand for lifting its sales by 10 percent in the steadily declining fruit juice ...

The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as part of an ...

"New generations are hosting and making their own traditions. While we remain a focal point at many tables, we also want to extend our products into more informal occasions and engage with the next ...