Nike Tennis wins big at the 2025 Australian Open with champions Madison Keys and Jannik Sinner and finalist Aryna Sabalenka.

On the women's side, 19-seed Madison Keys upset World No. 1 Aryna Sabalenka to clinch her first Grand Slam title at 29 years old. On the men's side, the top two ranked players faced off, with Jannik ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

On the eve of her Australian Open title defense, the two-time champion is getting the star treatment from Nike.

Tiafoe had been sponsored by Nike since 2016 - a year after he turned ... Working with a brand that’s newer in the tennis world is really cool because they care about both performance and ...

Aryna Sabalenka's first solo commercial for Nike is out, with its theme focusing purely on the Belarusian's aggressive and powerful style of play.