Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As reported at AL.com, the fan-favorite Clydesdale ads are returning to tell a story of “resilience and dedication” in a spot titled First Delivery.

Each year, brands fight for a coveted ad spot during the Super Bowl, making viewers anticipate the commercial break just as much as the actual game. The anticipation for the commercials has gotten so high that most brand start releasing teasers and even full-length clips and extended versions days and even weeks prior to the Super Bowl,