So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

New Balance officially unveiled the 2025 Australian Open Collection, serving the ultimate performance looks for on and off ...

Greg Baum started the business so he could outfit his student athletes with running shoes. Now he's retiring and selling the ...

New Balance announced on Wednesday that it was signing five new high school athletes to name, image and likeness deals. Among them, is Crater distance running star Josiah Tostenson. A post shared ...

Has Quincy Wilson signed an NIL deal? Quincy Wilson became one of the youngest American athletes to ever sign an NIL deal, reaching an agreement with New Balance in September 2023. What medals has ...

Rai Benjamin, Grant Fisher, Marcell Jacobs and more Olympians have been added to competition fields for the 2025 New Balance ...

From the court to the curb, New Balance’s T500 has been a footwear classic ever since it was first introduced back in 1982.

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

New Balance has fully embraced Gauff ... It is a fun way to converse and look at Coco the person and not Coco the athlete.” As Gauff grows and matures, her signature sneaker line evolves ...

Online shoppers can find Leonard's fourth signature sneaker, the KAWHI IV, in multiple colorways with prices ranging from $120-$160 on the New Balance website. Additionally, athletes and fans can ...