But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.

While stock for the RTX 4090 is expected to become more scarce now that the RTX 5090 is on the scene, that doesn't mean that it's disappeared entirely, and for a lot of folks, the

With its AI capabilities enabled, the RTX 5090 is the fastest and best-performing graphics card in the world. Can Nvidia's competitors catch up?

That extra processing power naturally translates to better performance, making the RTX 5090 the new king of 4K gaming. It’s a $1,999 GPU for anyone who wants the best 4K gaming experience, developers interested in AI performance, and creators who want to accelerate video editing.

Nvidia GeForce RTX 5090 is here, setting a new benchmark for graphics cards. With a 32% power increase over its predecessor, the RTX 5090 promises unmatched performance, making it a game-changer for gamers and creators.

Nvidia's GeForce RTX 5090 starts at $1,999 before you factor in upsells from the company's partners or price increases driven by scalpers and/or genuine demand. It costs more than my entire gaming PC.