In an effort to save time, sticks and chain are giving way to virtual first-down measurements that use the cameras that help ...

The new Sony Hawk-Eye camera technology will soon make sideline officials who rush onto the field with a 10-yard chain to ...

What if every NFL coach, player, and executive had real-time artificial intelligence (AI) at their fingertips by next season?

The NFL and Microsoft announced a multi-year strategic partnership extension to help usher in a new era of AI innovation ...

Built-in CTV operating systems have driven down the use of connected media devices by 31% from 2023 to 2024. And while CTV ...

As part of a multiyear extension of their longstanding sponsorship -- which was formally signed months ago -- the NFL will ...

"I'm not using ChatGPT on my sideline to decide what we're going to run," says Dan Lanning as professional football embraces ...

Oregon Ducks coach Dan Lanning addressed the NFL's integration of AI to boost sideline technology. While Lanning can ...

NFL's media rights agreements are valued at nearly $110 billion over 11 years, with potential opt-outs in 2029 according to S ...

The NFL announced this offseason that it would use state-of-the-art technology to measure first downs, rather than the ancient technology of measuring with a 10-yard chain.

The NFL debuted brand new technology Thursday night at the Hall of Fame game between the Chargers and Lions in Canton, Ohio. Instead of relying only on chains, the NFL will use new Hawkeye ...