The NFL certainly feels like the king of American sports. They generate north of $13B in annual revenue. That doesn’t that is enough for the empire Roger Goodell has helped expand. After NBC and the NBA agreed to a

Roger Goodell and Co. reportedly aren’t thrilled with how much more the rival league is getting for its Sunday night product.

NBA player agent Rich Paul revealed that starting a podcast with sports commentator Max Kellerman was not his original plan.

Though some fans shared their excitement over the surge in viewership in the 2026 NBA All-Star Game, not all were convinced.

NBC is pulling off a trifecta of sports coverage in February. They’ve moved from the Super Bowl LX to the Winter Olympics to the NBA All-Star Game with relative ease. But one of those entities has not been happy with spreading the wealth.

Kenny Beecham recaps NBA All-Star Saturday with his top takeaways from the 3-point contest and Dunk Contest.

Stephen Curry continues to amaze. Ahead of the NBA All-Star Game on Sunday, the Golden State Warrior star drained a 3-pointer from the NBC studio set on the side of the court.

NBC is paying roughly $2.5 billion annually for NBA rights, including Sunday Night Basketball, while it currently pays around $2 billion annually for Sunday Night Football rights.