If you don't, we suggest picking another flavor before you find yourself gagging. Zero-Sugar Ultra Black is like the Cherry ...

Austria-based Red Bull pioneered the energy drinks category by associating ... While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie ...

The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe ...

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing ... more than half the US market — as new sugar-free brands surge in popularity.