Despite the challenges, Monster remains optimistic about the market for sugared drinks. “Everybody’s focusing on zero sugar,” CEO Rodney Sacks told Bloomberg, adding, “But we do believe ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe ...

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing ... more than half the US market — as new sugar-free brands surge in popularity.