Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.

Discover what black box models are, their applications in finance and investing, and examples of how they drive decision-making without revealing internal processes.

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research. Authors Sam K. Hui (New ...

As the COVID-19 pandemic is the first national crisis in the age of “startup disruptors,” I have been curious to see how younger, innovative companies that often have the flexibility to be nimble and ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments.

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...