In today’s fast-evolving digital era, user interface (UI) and user experience (UX) design are essential components for ...

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware. With users ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

The data-driven insights gleaned from app usage also allow organisations to fine-tune their marketing efforts while increasing sales and income production. Since mobile applications are developed ...

Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

there are a number of things to consider when marketing a mobile-friendly Web site or app that will attract attention,? said Folke Lemaitre, founder and CEO of Engagor, San Francisco. ?How do you make ...

Launching a mobile app is an exciting venture, but getting users to download and engage with your application can be ...