Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...

When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

In 2008, Kevin Body was lost. After several years serving in various fire departments in Washington and Colorado, he received a promotion to the training division. There was only one problem: He had ...

The UAB School of Optometry is committed to understanding, preserving, restoring, and enhancing vision, eye health, and quality of life. The mission of the UAB School of Optometry is to educate ...

In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect ...

Griffin Pinkow was just 12 years old when he realized something wasn’t right. While playing baseball, he suddenly struggled ...

Speak, Christophe Weber, president and CEO of Takeda Pharmaceuticals, discusses the company’s global footprint and its ...