McDonald’s has officially entered the blocky universe of Minecraft, launching a thrilling collaboration tied to the highly anticipated film A Minecraft Movie. This first-of-its-kind partnership ...

The McDonald’s Minecraft Meal brings collectible toys, spicy sauce, and digital rewards to a new kind of Happy Meal—one that speaks directly to adult fans of fast food rituals and Minecraft nostalgia.

The Minecraft Meal is more than a McDonald’s collab—it’s a case study in how fast food toys, nostalgia, and fandom collide in a billion-dollar economy. The toys used to be an afterthought—plastic ...

McDonalds announced this week its joint venture with Minecraft for a Happy Meal promotion, connecting two massive audiences together. With its launch April 1, "A Minecraft Movie" and Happy Meal will ...