We challenged agencies to create packaging fit for the future. Ideas ranged from a refillable ice cream carton to a seaweed-based butter wrapper Dairy isn’t typically known for exciting packaging. So, ...

Milk: uniform, ubiquitous and a dependable staple in our diets. Such is the narrative around milk, the subject of the Wellcome Collection’s latest exhibition, explains co-curator Marianne Templeton.

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...