Mercedes-Benz has delivered high-tech showstoppers at CES for a decade now. This year, it brought the Vision AVTR, a collaboration between designers for Mercedes and the 2009 blockbuster film Avatar.

View post: This 'Amazingly Bright' Keychain Flashlight Is on Sale for $14 at Amazon To do this, Mercedes started by creating possibly its curviest, most organic design yet. There’s not a single ...

Imagine a vehicle unconstrained by earthly limitations, one inspired by a distant planet where traffic does not exist and sustainability pervades. Driver and machine connect symbiotically, eliminating ...

Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

We’ve posited before that for all the dead ends and impossible dreams out there, concept cars are a surprisingly useful codex for understanding not only a company’s future plans, but where automotive ...

In many ways, Mercedes-Benz's new VISION AVTR concept car is everything we've come to expect from automakers at CES 2020: exaggerated style wrapped in an ambitious message, in this particular case ...

We don't remember seeing cars in James Cameron's 2009 CGI extravaganza Avatar, but that didn't stop Mercedes-Benz and the film's production design team from creating a concept inspired by the ...