Guess is targeting millennial and Gen Z consumers with a new brand in 2024. Led by Nicolai Marciano, the new Guess? Jeans brand is the company’s way of addressing the business casual movement “head on ...
LOS ANGELES, April 16, 2025 /PRNewswire/ -- GUESS JEANS made its highly anticipated return to the desert for the fourth year in a row, unveiling a refreshed and reimagined brand experience in ...