In Mattel's new version of Pictionary, artificial intelligence-tech guesses what you were trying to draw, instead of a human teammate. Is it a bird? Is it a plane? Is artificial intelligence better at ...

Mattel, a toy manufacturing company, used the reach and interactive capabilities of mobile to engage users in India in an interactive and entertaining manner. Mattel, a toy manufacturing company, used ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s system has ...

Mattel, Inc. MAT has announced a strategic multi-year partnership with Outright Games, a top publisher of family-friendly interactive entertainment. This collaboration will launch three new games — ...

Mattel has launched Synth Riders Experience—Barbie Dance ‘n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive. Available on Meta Quest, ...

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.